Global spending expected to rapidly accelerate in 2011, reach $13 billion by 2013
While a substantial amount of media coverage has been focused on the impact of social media on small business marketing, the mobile advertising channel has been quietly building momentum as a valuable marketing service.
A recent study from research firm Gartner projected that worldwide mobile ad spending will increase by 74 percent this year to reach $913.5 million.
The study also predicted that mobile ad spending will start to see even more rapid acceleration by 2011, when advertisers will decide to make mobile advertising a dedicated part of their marketing budget.
Furthermore, the firm expects that mobile advertising spending will reach a global level of more than $13 billion by 2013.
According to the study, smartphones will likely lead the mobile marketing growth - Gartner expects smartphone sales to rise from 9 percent market share in 2008 to 45.5 percent in 2013.
A recent survey from the Association of National Advertisers, BtoB magazine and the marketing firm mktg found that mobile marketing is second on the list of digital platforms on which marketers expect to increase spending, at 28 percent compared to the 34 percent reported for blogs.
